Ft. Lauderdale SEO
It’s one of America’s most diverse and competitive markets, Ft. Lauderdale. SEO in this South Florida region presents its own breed of challenges. Yet, at the end of the day, all you care about is landing that precious listing on Google page 1.
Search Engine Optimization (SEO) is a unique blend of science and art. While the technology is relatively new, the concept has existed since 1945 when MIT professor Vannevar Bush shared the concept of using computers as flexible storage and retrieval systems. His essay “As We May Think” (The Atlantic Monthly, July 1945) presented his ideas on hypertext and memory. In his own words, “A record, if it is to be useful to science, must be continuously extended, it must be stored and above all it must be consulted.”
Fast forward 51 years to 1996 when a 31 year old University of California, Irvine graduate named Danny Sullivan posted his research about search engines, titled “A Webmaster’s Guide to Search Engines.” This document is heralded as the first real break down of how to optimize a website so it is properly indexed by search engines and later easily found by searchers.
In January of that same year, two Stanford PhD students were developing a research project which would produce better results through a new technology called PageRank. What was once nicknamed “BackRub” soon became Google, the multinational public company we know today. Larry Page and Sergey Brin have developed an amazing technology which, today, is synonymous with “search.” Now, people don’t perform Internet searches, they “Google it,” (even if they’re actually “Yahoo-ing it”).
For nearly as long as there have been search engines, there have been search engine optimizers. In the early days, this was limited to finding clever ways to “game the system” by exploiting the obvious search parameters being used to produce ranking results. As the algorithms have changed and search has become more sophisticated, so too have the methods used by people in the SEO industry to push their client’s website’s to the top of search results.
Between the recent updates attributed to Google’s “Panda” and the acquisition of Yahoo! by Microsoft through Bing, it is becoming increasingly clear that “content is King.” Every search algorithm update boils down to the search engines pushing developers to make sites “their way.” Matt Cutts, the head of Google’s Webspam Team, has said that Google is pushing developers to create websites of value to users, and the Internet as a whole. Though it may sound overly endearing, we believe these are Google’s true intentions. Their entire product is bringing the people websites which answer a search query as closely as possible. With millions of robot generated spam websites being automatically created every day, if we were Google, we’d be doing the same thing. Life is too short for bad SERPs (Search Engine Results Page).
Search Engine Optimization
VYPR Studios keeps its thumb on the pulse of the SEO industry. Between reading the newest blogs, articles and books on the subject to continually testing SEO theory on our own websites, we ensure our clients receive the best possible white-hat methods on the market. To put it plainly, our small team of 20 doesn’t believe we can out-smart Google’s team of 20,000. Any “tricks” which may work today can just as easily get our sites sandboxed tomorrow. We adhere to Google’s Webmaster Guidelines and produce the best site structure, content and linking available in Ft. Lauderdale. By following other experienced SEOs, such as Danny Dover, Jill Whalen and Danny Sullivan, we ensure that you’re not just getting our experiences, but theirs too.
We may have used terms you don’t yet know on this page, or you could be a pro and think we only scratched the surface. Either way, it’s worth actually talking to a member of our SEO team. We’re a fun group who’s eager to share our knowledge. So take a few seconds, literally, and fill out the insanely short form in the upper right of this page. One of our SEOs will get in touch with you in about 24 hours, Monday through Friday.